Addison Roden


Current Job:
Business Associate, Visa

Major: Business Honors, Marketing (Spanish Minor)

College: University of Texas

ServeHere Internship: Side By Side Kids

Addison RodenAddie is a great representative of her generation and the students who ServeHere seeks to attract and help develop. Talented, hard-working and mindful of the big picture in life, Addie’s faith doesn’t take a backseat to her professional aspirations.

By any measure, Addie made the most of her four years at the University of Texas. As a marketing major in UT’s challenging Business Honors program, she excelled in the classroom while staying busy outside of it. Addie held leadership roles in her sorority, philanthropic fraternity and honor societies.  And she worked in a variety of part-time jobs, internships and volunteer roles around campus.

Like many ServeHere participants, international missions experiences played an important role in developing Addie’s heart for serving others. In Addie’s case it was two trips to Honduras, equipping local students her age to produce a Christian camp experience for impoverished children. She also spent several summers working at Pine Cove, helping to create an environment for fun-filled, life-changing experiences for youth.

Addie was placed in a ServeHere marketing internship at Side By Side Kids (SBSK) for the spring semester of her junior year. SBSK was a great fit for Addie for several reasons: 1) it was an opportunity to really start putting into practice the marketing concepts she was learning in her major, 2) Addie has a heart for under-resourced children, the specific population served by SBSK, and 3) Addie’s minor in Spanish could come in handy with the largely Hispanic population that attends SBSK schools.

While at SBSK, Addie made a big impact on the marketing efforts of the organization. She was responsible for developing and implementing a social media plan, creating marketing brochures to help promote the organization, and updating the website that helps recruit and inform volunteers and donors. In the process, Addie learned and became proficient with a number of tools, like Adobe InDesign, that many marketers use on the job every day. Addie’s internship included a great mix of practical marketing experiences while developing skills that would be imminently useful in her career.  Addie reflected on her internship experience in this great blog post here.

"I am thankful for my time with SBSK and ServeHere because it taught me how to combine the skill sets and daily tasks of running a business with the compassion and eternal mindset of a believer of Christ. I was taught to remember what is important, and the people around me modeled what it looks like to work hard as for the Lord and not for men."

Addie, far right, with her L'Oreal Brandstorm national championship teammates.

Addie, far right, with her L’Oreal Brandstorm national championship teammates.

As if her internship and busy school schedules weren’t enough, that same spring Addie also managed to squeeze in another exciting marketing experience on a worldwide stage.  Addie and two other UT McCombs Business School students joined forces and entered their team in the L’Oreal Brandstorm Challenge, an international marketing case competition.  Addie’s team won the national championship, besting more than 100 teams, and earning two trips to New York. They then traveled to Paris to represent the United States in the worldwide finals. Despite the fantastic and extensive exposure to L’Oreal marketing professionals in these competitions, Addie still thinks one of the coolest things about the whole experience is when the University of Texas lit up the tower to recognize their achievements!

As Addie considered her future, she was most interested in consumer marketing roles, ideally in a big city. Given her accomplishments, breadth of experience, and approachable demeanor, Addie caught the attention of Fortune 100 organizations recruiting on campus for their next generation of marketing talent. Ultimately, Addie accepted an offer to join VISA as a Business Associate in their New Graduate Development Program in San Francisco. But she didn’t leave for the big city lights until she could spend one last summer selflessly working with the children and staff she loves at Pine Cove Camp in Tyler, Texas!

Addie is adjusting well to life in San Francisco and enjoying the challenges and opportunities presented by Visa’s development program. Addie lives with a friend from college in an apartment near San Francisco’s Golden Gate Park. She has found a church home at Epic San Francisco and is enjoying finding new restaurants, running routes, and bookstores that make the city feel more like home, although the queso isn’t quite the same as it is in Texas.


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